10 Secrets about Email Marketing that You Should Know
The success of an email marketing campaign depends on many factors, which are summed up in ten fundamental points that every company should keep in mind. Even though some of these rules seem obvious, our experience shows that many companies fail to follow them, which is why their email marketing strategies could be more effective. If you want to avoid being another name on this list of failed campaigns, follow these ten commandments of email marketing.
1. Don't Send Emails to People Who Aren't Expecting Them
Before preparing an email marketing campaign, you should ask yourself, 'Is the recipient actually expecting my email, and will they be interested in receiving it?' We don't want to send out emails randomly but rather to reach out to those interested in what we offer. Ensure that your data collection operations, particularly those performed by a lead generation agency, provide the quality leads you to need. Someone may give you permission to send them e...