On-Page SEO: A Comprehensive Guide to On-Site Techniques
The importance of on-page SEO (SEO) cannot be overstated since it helps Google understand the content on your website. The better Google understands your content, the higher your rankings in search, resulting in more organic traffic, conversions, and revenue. Furthermore, if you do it right, on-page SEO improves user experience. I'll explain in this guide why page-specific optimization is so important and why it's so essential to implement it.
On-page SEO: What is it, and why does it matter?
As we fully explained on-page SEO process (or on-site SEO) in How to Improve SEO Rankings? involves optimizing web pages to rank higher in search engines for certain keywords to increase organic traffic. Using a specific set of keywords, page-level elements like title tags, headings, and content are aligned with a specific set of keywords. The Google algorithm ranks your website based on three factors: on-page SEO, off-page SEO, and technical SEO:
In this sectio...