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The Importance of a Digital Platform Strategy for Businesses

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Most industries are buzzing about digital platform strategy with a massive increase in demand. Digital platforms have become integral to businesses' day-to-day operations and no longer exist in a silo. Daimler, Nike, Apple, Facebook, Uber, and Unilever operate on a digital platform business model. It is a means of entering a market where buyers and sellers are matched, network effects are gained, and users can be used for innovation. What is Digital Platform? In a digital platform, multiple tasks can be performed simultaneously by using the internet in the same place. Developing a digital marketing strategy involves carrying out and continuously monitoring various information to broaden one's online presence. Without a digital platform, everything is costly and difficult to accomplish. What is Digital Platform Strategy and How does it work? Platform strategies aim to penetrate the online market by allowing one segment of participants to ben...