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Why is UI/UX Important?

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You may hear the terms user interface (UI) and user experience (UX) frequently discussed in tech circles. But what do they actually mean, and what does it mean to be a UX or UI designer? UI refers to the screens, buttons, toggles, icons, and other visual elements you interact with when you access a website, app, or another electronic device. UX refers to your entire experience with a product, including your feelings about it. Although UI and UX are related, their roles are distinct. Here, we compare how the roles overlap and differ and how to decide which path to take. What Is UI Design? UI focuses on the visual experience of the user. It is functional, reliable, and enjoyable to use. It should help the user accomplish goals with ease. It should minimize the effort to interact with the product. To learn about their target audience (user interviews, direct observation, etc.), designers use user-centered design methods (user interviews, direct observations, etc.) to t...