Search engine optimization (SEO) focuses on creating strategies to help your website rank higher in search engine results pages (SERPs). This makes your website more visible to people searching for solutions provided by your brand, product, or service. This article focuses on SEO, its use cases, techniques, tools, pros, and cons, etc. If you are new to SEO, you will understand the critical role of this powerful tool in creating traffic on your website and putting it on top of SERPs.
What Is Search Engine Optimization (SEO)?
SEO, the acronym for Search engine optimization, refers to the process of optimizing a website to rank higher in search engine results, such as Google. Optimizing your website makes people more likely to find it when searching for related products or services on Google, Bing, and other search engines. In search engine results pages (SERPs), companies compete for the top of the first page, where they are most likely to attract attention. Google's SER...
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